Brevo (formerly Sendinblue)
All-in-One Marketing Platform with WhatsApp
What is Brevo (formerly Sendinblue)?
Brevo (formerly Sendinblue) is a comprehensive marketing automation platform combining email campaigns, SMS marketing, WhatsApp campaigns, CRM, live chat, landing pages and transactional email in one suite. With 500,000+ users globally, it is best known for its generous free plan and email marketing heritage. Compared to DayDaySend: Brevo is the natural choice if you already rely on its email/SMS tools and want to add WhatsApp as another channel. However, its WhatsApp capabilities are shallow — mainly broadcasting, with weak automation and no AI sales agent. DayDaySend is purpose-built for WhatsApp-first conversational commerce with deep AI.
Pros
- Excellent value — powerful free plan
- Unified email + SMS + WhatsApp + CRM
- Very large user community and learning resources
- Easy migration from other email tools
- Strong deliverability for email
Cons
- WhatsApp is an add-on, not the core focus
- WhatsApp automation is basic — mainly broadcast
- No AI sales agent or advanced conversational AI
- Can become expensive as contact lists grow
Detailed Ratings
Capabilities
Compare with Alternatives
| Feature | Brevo (formerly Sendinblue) | SheetAI | Airtable AI | Formula Dog |
|---|---|---|---|---|
| Rating | 4.5 | 4.7 | 4.5 | 4.9 |
| Pricing | Freemium; Paid from $9/mo | Free | Paid | Freemium |
| Starting From | Free | Free | Paid | Free / Paid |
| API | ✓ | — | — | — |
| Free Tier | — | — | — | — |
| Mobile App | — | — | — | — |
Who is it for
Email-first marketers
Add WhatsApp as a complementary channel alongside existing email and SMS campaigns
Small businesses
Run all marketing from one affordable platform — email, SMS, CRM and chat
E-commerce
Send order confirmations and shipping updates via transactional email/SMS, promotional blasts via WhatsApp
Agencies
Manage multiple client accounts with sub-accounts and white-label options